Grupo Elektra, S.A.B. de C.V. operates as a financial services and specialty retail company in Latin America. It also operates as a non-bank provider of short-term loans in the United States. The company has approximately 6,000 points of contact in Mexico, the United States, Guatemala, Honduras, and Panama. Its Financial business offers banking, insurance, pension funds, and brokerage services, as well as non-bank loans. The company, through its Banco Azteca, offers deposit instruments and consumer, personal and credit card loans to families that belong to the C+, C, C- and D+ socioeconomic levels in Latin America, as well as commercial credit. The company's Commercial business offers motorcycles, mobile telephony, appliances, furniture, electronics, computers and money transfers, and other products and services through points of contact in Mexico and Central America, as well as online. Grupo Elektra, S.A.B. de C.V. was founded in 1950 and is headquartered in Mexico City, Mexico.