HDV vs. SCHD: Which Is the Better Dividend ETF?

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The iShares Core High Dividend ETF (NYSEARCA:HDV) and the Schwab U.S. Dividend Equity ETF (NYSEARCA:SCHD) are two popular dividend ETFs from blue-chip sponsors. Both are cost-effective options with low expense ratios, feature portfolios of well-known dividend stocks, and have dividend yields ranging from 3.5% to 3.7%. In this article, we’ll go over what separates these ETFs and which is the better choice for dividend investors.

What Is the HDV ETF’s Strategy?

According to iShares, HDV invests in “an index composed of relatively high dividend paying U.S. equities.”

The fund invests in “established, high-quality U.S. companies” and gives investors “access to 75 dividend-paying domestic stocks that have been screened for financial health.”

What Is the SCHD ETF’s Strategy?

Meanwhile, according to Charles Schwab, SCHD invests in an “index focused on the quality and sustainability of dividends.” SCHD “invests in stocks selected for fundamental strength relative to their peers, based on financial ratios.”

Portfolio Analysis

HDV holds 75 stocks, and its top 10 holdings make up 57.9% of its portfolio, so the fund is a bit concentrated. Below, you’ll find an overview of HDV’s top 10 holdings using TipRanks’ holdings tool.

HDV’s top holdings feature a strong assortment of Smart Scores. The Smart Score is a quantitative stock scoring system created by TipRanks. It gives stocks a score from 1 to 10 based on eight market key factors. A score of 8 or above is equivalent to an Outperform rating. An impressive nine out of HDV’s top 10 holdings receive Outperform-equivalent Smart Scores of 8 or higher, and its four largest holdings, ExxonMobil (NYSE:XOM), Chevron (NYSE:CVX), Johnson & Johnson (NYSE:JNJ), and Verizon (NYSE:VZ) boast “Perfect 10” Smart Scores.

HDV’s holdings also collectively feature attractive valuations. According to iShares, they sport an average price-to-earnings ratio of 16.4, which is just two-thirds the valuation of the broader market, as the S&P 500 (SPX) currently trades for 24 times earnings.

Meanwhile, SCHD is a bit more diversified and a bit less concentrated than HDV. It holds 100 stocks, and its top 10 holdings account for 40% of its assets. Below, you’ll find an overview of SCHD’s top 10 holdings using TipRanks’ holdings tool.

Seven of SCHD’s top 10 holdings feature Outperform-equivalent Smart Scores, which is a respectable total, but HDV has the edge in this area.

HDV and SCHD share a handful of top 10 holdings in common, including Verizon, Chevron, AbbVie (NYSE:ABBV) and Coca Cola (NYSE:KO). The valuation of SCHD’s holdings is also remarkably similar to those of HDV’s, as its portfolio sports a price-to-earnings ratio of 16.1 (as of May 31), so both funds offer a real discount to the broader market.